How keyword optimization made my article attract the highest number of views & rank almost 1.0 on Google—6 screenshots & a practical example

It is widely believed that gaining experience (or trying out things) is the best way to learn and become more certain or confident in many areas of life. My experience in testing and applying keyword search optimization on a few articles has been paying off—but I know this is just the beginning!

Since I started publishing content on the internet 7 years ago, I have never really liked the idea of concentrating on keywords or applying keyword search optimization, most especially because of the extra effort it requires and the rules that have to be followed in order to properly incorporate it when producing content.

On the other hand, stats from my website’s dashboard, and Google search console performance reports have proven that keyword search optimization (or “keyword optimization SEO”) will always help articles attract views from other search engines, even if followers from a hosted platform (for e.g., Weebly, Blogger, WordPress.com, etc,) are not attracted to the article enough to make them “comment” or “like” the articles.

One major lesson I’ve learnt is that even if nobody is attracted enough to “comment on” or “like” an article that is first published within a hosted platform (like Blogger or WordPress.com) where most site owners or bloggers get/have their respective followers, the article can still receive the highest number of views from all types of search engines, especially Google. (But keyword search optimization will be needed to get there.)

This has “almost” been the case with one of my articles titled Definition & types of technical drawing. The article has roughly one-third the number of likes and comments that My reception of “the versatile blogger award” has; yet still, the former has been viewed 400+ times more than the latter.

In fact, as at the time of writing, My reception of “the versatile blogger award” was on the 1st position in terms of total number of likes from WordPress.com-based readers, while Definition & types of technical drawing was on the 71st position. We can all agree that results would have been very different if readers from outside WordPress.com—such as Google, Bing, Yahoo Search, Facebook, etc.—decided, or were easily allowed to like/comment on WordPress.com-based posts.

In order to express these realities more, we will look at screenshots, stats and analysis of a one of my article’s views on my site’s WordPress.com-hosted dashboard, and Google search console performance reports, respectively. In addition, we will briefly discuss 2 other articles that respond to searches/queries and attract views from Google.

Before we move forward, truth be told: over time, keyword optimization can help your articles attract the highest number of views as possible from all search engines, especially the most powerful one: Google. The right application of keyword search optimization can bring your website a lot of exposure, visitors, customers, conversions, and even money.

Generally, we will discuss the following:

  • Definition of keyword search optimization.
  • Importance/advantages of using keyword search optimization.
  • Screenshots, stats and analysis of my highest viewed keyword-search-optimized article titled: “Definition & types of technical drawing”.
  • Practical example: where and how to place keywords.
  • Conclusion.

Definition of keyword search optimization

Keyword optimization can be defined as the process of conducting keyword research with the aim of analyzing and selecting the best keywords that would target and drive qualified traffic from search engines to a website and its article(s).

Why do most websites and blogs take keyword search optimization as a “do-or-die” thing? Because the proper use of keywords can actually make a difference for websites and blogs.

It is important to note that keyword search optimization is important in the initial stages of planning for content production and search engine marketing campaigns.

Importance/advantages of using keyword search optimization

When it comes to search engine marketing, keyword research and optimization is very important because it offers high and valuable returns. As a content writer or blogger, searching for, and using popular keywords (both short-tail and long-tail) will really help to produce trendy content that will attract organic traffic.

Keyword search optimization can actually help your content reach and attract potential customers if you have an idea of the words/keywords that are mostly typed during queries/searches. And to do that, you can use a keyword optimization tool website in a way that will be explained further below.

The undeniable fact is that on search engines, most websites are ranked for quality in combination with an appropriate use of certain keywords. The following are a few reasons why keyword search optimization is important:

  • It attracts an engaged audience: the type of audience you are looking for.
  • It leads to increased conversion in terms of views and sales: it helps relevant content not only to attract visitors, but also to convert them to customers and sources of cash or revenue generation.
  • It gives content creators and bloggers insight into current internet marketing trends. By consistently analyzing keywords, it becomes easy to always understand internet users’ and consumers’ behavior, and what potential customers are mostly searching for.
  • It helps to prioritize time properly and not waste it on creating content that uses inefficient keywords which can’t attract as much traffic as other more efficient ones can. Using the right keywords can greatly increase a site’s return on investment (ROI) in terms of views and exposure.
  • etc.

Screenshots, stats and analysis of my keyword-search-optimized article titled: “Definition & types of technical drawing”

Although the article Definition & types of technical drawing doesn’t have/hasn’t had anything close to the highest number of likes and comments on my site since it was published some time ago (February 15, 2019), it currently attracts between 30 and 50+ views per day, even when I don’t publish. Initially, it started from a few views per day, but was/has been increasing every day until its now around 50+ views per day.

Most of the views come from Google; you can see the stats for only one day on “Screenshot 1” below.

Screenshot 1_average between 30 and 60 Google views per day

Screenshot 1: the article’s average Google views per day

As you can see, the stats on the image show that my website attracted a total of 167 views on August 16, 2019. And even though I didn’t publish a new article on that day, my website was referred 63 times from Google, while the article itself attracted 55 views, and my Google search console performance clicks and impressions for days and weeks also confirm that most of the article’s views always come from Google, rather than from WordPress.com.

The good thing is that the longer an informative and keyword search optimized article stays on the internet, the more it tends to increasingly attract search engines, and the more it will be found, especially if content quality and keyword search optimization are properly incorporated into content during the writing stage, and prior to publishing.

As you can see on “Screenshot 2”, as at the time of writing, my site has been referred 963 times from Google, 156 times from Bing, and 20,156 times from WordPress.com’s reader in 2019; while the article itself has received 1,352 views from all search engines (including Google). Generally, as at the time of writing, my site has 110 articles, and has been viewed about 42,300+ times.

In addition, daily stats and observations from Google search console performance reports have proven that the article (even though comparably less popular on WordPress.com), has been viewed about 900+ times or more from Google; and this can be linked to keyword search optimization.

Screenshot 2_No. of views 2019

Screenshot 2: article’s total number of views

I also applied keyword search optimization to 2 other articles which have also been doing quite well on Google as you can see on “Screenshot 2” (above) and “Screenshot 3” (below) of my site’s stats dashboard and Google users’ queries/searches such as “why study environmental science” and “why do we need to study environmental science” (both are related to my article titled: 15 Reasons why you should study environmental science), and “christian freelance writing jobs” (related to my article titled: Christian freelance writing jobs: 19 websites that pay for submissions).

Screenshot 3_keyword query

Screenshot 3: performance and Google search console report on Google users’ queries for related articles

Generally, as you can see on “Screenshot 2”, no other article has attracted more views than the article under discussion; in addition, “Screenshot 3” informs us that no other article on this site has attracted more clicks and impressions on Google than Definition & types of technical drawing; it’s just way too far ahead of the rest.

In fact, the stats (August 17, 2019) on “Screenshot 4” shows that the article has an average position on 1.4 (almost 1.0) on Google whenever searches/queries are made using the long-tail keyword: “Types of technical drawing”.

Screenshot 4_Average position on Google

Screenshot 4: average position of article whenever a specific query/search is made by users on Google

As defined by Google, the average position, which is based on searches from every part of the world, is the average position of a website in search results whenever a specific search/query (for e.g., “types of technical drawing”) is made during searches by internet users.

One important thing to always remember is that proper use and placement of keywords can make it extremely possible for content to be easily seen and accessed through all types of search engine; be it Google, Bing, WordPress.com, etc.

The performance/stats of quality and keyword optimized articles on Google can be very inspiring and provide more insight to people who are interested in knowing the benefits of keyword search optimization.

A little bit later, we will view a brief practical example on how a combination of a keyword optimization tool website, and keyword search optimization (or, keyword optimization SEO) can be applied during writing process, and before publishing articles. The great results of such a combination usually show up long after keyword optimized articles have been published.

Practical example: where and how to place keywords

In order to explain where and how keywords should be best placed, we will use one of my most recently published articles as an example; it’s titled: Why WordPress.com is the best platform to build your website—comparison with WordPress.org.

Take a look at “Screenshots 5″ and “Screenshot 6” below:

Screenshot 5_keyword search optimization

Screenshot 5: search result showing the first 7 keywords

Screenshot 6_search result showing the 8th to 23rd keywords

Screenshot 6: search result showing the 8th to 23rd keywords

Now, assume you are the person producing/writing the article, and follow the instructions below:

  • Think and concentrate on the exact type of article you want to write about, and write the main keyword and title down. You might not get the exact title you want at the beginning, but first, just write something important down, especially the keyword. The title should have an important specific word (or keywords). In this example, I am affiliate marketer who wants to genuinely encourage people to sign up with WordPress.com because of the obvious benefits/advantages, and stats; so I’ve decided to write a detailed and convincing article explaining why WordPress.com is better than WordPress.org. The thing to note is that WordPress.com is the main keyword here; so go to the next step: search for other “related” keywords associated with WordPress.com searches/queries by search engine users. Generally, the aim is to create an article that will provide a higher number of people with quality information when they type various related long-tail keywords on internet, or search engines.
  • Type “WordPress.com” in the search box and wait a moment for results to unfold.
  • In “Screenshot 5”, you will notice 7 keywords arranged in decreasing order of search volume stats (which are hidden by the website) from top to bottom. It is not so important to know what the actual search volume stats are; rather, the most important information to take away from the search is that globally, the first keyword (WordPress.com themes), is the most searched keyword (or “long-tail keyword”), while “WordPress.com pricing” is the second most searched keyword; and the list goes on.
  • If you think the first set of keywords are not too relevant to the content you want to produce, then do a better or broader job by going beyond the first 7 (or even first 10) keywords. Look at more keywords by going further below; so take a look at “Screenshot 6” where you can see the 8th placed keyword, up to the 23rd placed one: “WordPress.com themes”, “WordPress.com dashboard”, etc.
  • Out of the first 5, 10, or 20 most searched keywords, select just a few that you know will be relevant to the content you want to produce for people to find, or read/view. The more keywords you select and use, the more easier it will be for many people to find your articles via search engines. One of the keywords that would likely benefit a WordPress.com affiliate the most is the third most searched keyword which is “WordPress.com vs WordPress.org”. And that’s what this article is centered on, with an edge that explains the benefits of using WordPress.com, and why people should sign up.
  • Use the keywords in your content as subtitles and make them bold and a bit larger so that even scanners (people who hurriedly scan content) can still be attracted to one or two subtitles which can draw their attention in, and finally make them read the whole article.
  • Finally, write a relevant and information-rich article, and ensure that the main keywords are in each (or at least some) of the sub-titles or sub-headings.
  • Alternatively, you could write different articles, with each article concentrating only on one keyword—one article for one keyword. But if you choose this option, you will have to write several articles in order to cover many keywords.

Note:

  • In order to get the best results, use bold subtitles and make sure keywords are placed in some of them, if not all.
  • Make sure articles are informative, clearly expressed, and contain good grammar and punctuation (depending on the language used).
  • Place sufficient white space in your content because most people find it difficult to continuously read or concentrate on content that leaves no breathing space or pauses for the flow of their trending thoughts.
  • Be patient because, even after getting verified on Google search console, it usually takes Google time to index a site; say from somewhere between a few days, and some weeks.

Conclusion

If you use a keyword optimization tool website, and follow the above instructions, it will be easy to carry out keyword search & analysis, structure your internet marketing agenda, and continuously attract the broadest base of any type of audience.

Note first that it’s important to verify your site on Google search console in order to gain access to insightful stats that can sharpen your keyword search optimization strategy. You can do verification through your site’s WordPress.com dashboard, or here.

Because of the extra effort involved in applying keyword search optimization, most site owners, marketers and bloggers don’t find time to optimize keywords in their content.

This is not always good because the absence of keywords and keyword search optimization can negatively impact a site’s search engine optimization (SEO) and pay-per-click (PPC) status/results, respectively. If you don’t choose and use the types of keywords that are often sought after, it might be a bit difficult for your content to be found on the wider internet base. That means lesser, little or no traffic; and lesser, little or no views, sales and money as well—especially if, in addition to the absence of keywords, you don’t have a solid base on social media platforms.

By consistently applying keyword search optimization, and expanding your website’s database of keywords, your site traffic, views, leads and sales will always continue to grow at an optimal level.

WordPress.com

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82 comments

  • This is one of the best practical article I’ve read about Keyword Optimisation.

    Thank you so much for sharing this.

    Recently I’ve started taking Seo seriously. My posts are appearing on google search but they aren’t getting much clicks for now.

    What are your thoughts on this?

    Liked by 3 people

    • you’re welcome… thanks alot for your encouraging remark; very much appreciated…you should be a bit contented if your posts appear on Google because it’s a good sign… but if they aren’t getting enough clicks, then it might be down to something as simple as the outlook of the title; or maybe, the main keyword or keywords are not in the title… titles are powerful; they matter alot on search engines because they are the parts of content that appear first, and boldly…if i could have a view of the title and content of one of your articles that is appearing on Google, i might be able to give you my own assessment or thoughts about the title…if your post is appearing on Google but not getting clicks, then the title “might” probably be the issue… good content that doesn’t have an appropriate title might not receive as many clicks as it should

      Liked by 4 people

  • This is a very informative post! Thank you so much!

    Liked by 3 people

  • thanks for this, very informative post 🙂

    Liked by 3 people

  • Thanks for sharing! That’s a lot of really great information

    Liked by 3 people

  • Another great article from you, cheers.

    Liked by 3 people

  • In my world, you’ve earned the status of a Professor with this one. A must read for any serious blogger.

    Rest assured as you continue to help and share, your knowledge will continue to increase in exponential leaps and bounds.

    Best Regards M’friend.

    Liked by 3 people

    • thanks for the plaudits and good wishes… I haven’t earned the status of a professor officially, or earthly speaking, but I might have already gotten there spiritually 😅😄… any which way, thanks alot for the encouragement; I must admit that it’s really inspiring especially when/after communicating positively with you all…

      Liked by 2 people

  • You forgot to mention that only self hosted sites can be verified by Google because you have to upload a file. It sounds like you know what you’re doing.

    Liked by 2 people

    • I don’t really understand whether you are trying to ask a question becos you said I forgot something, then you still said I sound like I know what I’m doing…you seem to be in between…

      well, maybe I didn’t really get you cleary, but if I did, then I have this to say: my site (for e.g.) is not self hosted because I’m on WordPress.com which is a hosted platform because they are hosting my site and many others; so I am not self hosted… yet still, I have been verified…as much as I know, self hosted websites are websites that are hosting themselves, like the ones on wordpress.org…

      other platforms like wordpress.com (Automattic), Weebly, blogger, etc., are hosted; not self hosted. why? because they are hosting people’s blogs and websites…probably what you actually wanted to say was that the only sites that can be verified on wordpress.com are the ones that are subscribed “paid plans”… if that’s what you mean then you might be correct, but the post is not directed to paid or unpaid plans; the post is for sites that it is applicable to…in addition, it’s not true that only self hosted sites (the ones predominantly on wordpress.org) can be verified by Google…also, you don’t need to upload any file…you only have to copy and paste a html code; except if the rules have changed recently

      Liked by 3 people

      • OK I finally figured it out, a wordpress site can be verified with webmaster tools and a meta key “content” value tag. If you could either create a post about exactly how to do that or just post a link to a site that explains it that would be very helpful. Thank you.

        Like

        • you’re welcome…in my opinion, the explanation for verification is quite brief and available all over Google; there is nothing really unique enough for to me add, and create a more informative post; the type of post I feel can add more value, and still be worth my effort and time…

          Liked by 1 person

          • I did try to add the Yoast plugin and was told I have to upgrade to a business plan. As for adding keywords I’m still confused. At least I verified my blog.

            Like

            • good news you verified your blog…. that is the most important thing…yoast plugin might be important for people who need it, but not necessary here; personally, I’ve never used it… keywords are usually added under “tag” which is in turn located under “settings” by the far right whenever you make any attempt to “write a new post”… enter them there, and separate each of them with commas after entering them in the tag box

              Liked by 1 person

              • So you’re referring to categories and tags for each post and not keywords as you would add to the header of a webpage? If that’s it I get it now! Thank you!

                Like

                • I didn’t really get you…I’m referring to where keywords are usually placed… the point I’m trying to make is that keywords are placed under “tag” box, which is under categories, as you might have hinted… each new post should have its own keywords

                  Liked by 1 person

                  • OK, I’m a web designer so I used to use keywords as part of a page header like this: That is what confused me but thanks to your help I’m no longer confused. Thanks Ihagh.

                    Liked by 1 person

                    • I’m happy to understand that you are clear about it… if you are a web designer, you may be more used to the interface and dashboard of wordpress.org, which is a bit different from that of wordpress.com… the first time I started using wordpress.com, I didn’t know that “tags” is synonymous with “keywords”…it was a bit later I understood it…

                      Like

  • This was an excellent and helpful article. Your step-by-step approach with illustrations was a very effective teaching approach. I will go through the article again, because it bears additional study and needs focus to gain the best understanding, but I think I can use the information to increase hits on Thebeerchaser.com. Thank y ou

    Liked by 2 people

    • thanks alot for your encouraging remark; I really appreciate it…yes, if you keep on applying it consistently, there could be no limit; you can continuously increase your articles’ views, and websites’ views over time…

      Liked by 1 person

  • Honestly, this is the first time anyone is giving this guideline in the correct manner that is truly helpful to readers. In fact, I never really thought it would be possible for me to get it right with my new website. With this article, I now have the hope that I can do something to give my website the needed lifeline.

    However, does a website need to be registered with any of the Google services to start getting recognition in search engines?

    Thank you very much for this informative article, and keep up the good work. Blessings!!

    Liked by 1 person

    • thanks alot for your encouraging comment…although I don’t think you need to be registered with any Google services, I am not sure…also, I don’t think you need a Gmail account because I don’t remember being asked for it when I was being verified… what I am sure about is that you have to be verified with Google… the link is located around the end of the article; or you can search online… just start from there and see what happens…

      Liked by 1 person

      • Thanks a lot. I will start with the verification process and see how it goes. Will probably keep you posted too. Cheers!

        Like

        • you can contact me any time…however, if an email (which might be the only service required) is required, just sign up with a few minutes

          Like

          • My website was automatically verified by Google Search Console. They’re now collating my data. Verification Method used by GSC was via Google Analytics, since I had already registered and integrated the code on my website.

            I guess after I get the report from Google Search Console, I can proceed with SEO via keyword optimization.

            Will keep you posted. Any tips you think is necessary to guide me will be appreciated.

            Do have a great day ahead!!

            Like

            • interesting to know your website has been verified by Google…next: whenever you can, make sure you use keyword search optimization; in my opinion, if it’s possible, use it all the time…personally I don’t always use it, especially when I am writing motivational articles…but I use it when I am writing other types of articles like internet marketing… the only tip I can give you for now is that you should make sure your titles contain at least one or more keywords (which you shouldn’t forget to also insert under “tags” when writing a new post), and the titles should be attractive enough to make people click on them… no matter how good content is inside, the title can be unattractive if it is passive and doesn’t contain one or more keywords…read about active and passive sentences (or titles) and you will understand me, if you haven’t understood me yet…also, I will advise you not to practice what I’ve been seeing alot on wordpress.com where people use just one or two words in their titles; this will not help your articles outside of wordpress.com, or on other search engines… titles need a couple of words to make them more attractive and powerful; and one or two keywords should be placed alongside two or more words in the title…and above all, publish consistently and be patient…have a great day too… thanks

              Liked by 1 person

  • Ernest H. Abinokhauno

    Thanks to your epic pen. I see your teaching spirit at play in this scripted lecture….reverberating as a compendium of grace for all writers that hope to provoke some sparks of riot with their creativity. 🙏

    Liked by 1 person

    • Ernest, thanks alot for your inspiring words…I hope it inspires others as much as it can…in a way you are right: for seven years I actually taught undergraduate university students at all levels…

      Liked by 1 person

  • Ernest H. Abinokhauno

    Certainly, it’s in you. Respect ✊

    Liked by 1 person

  • Terrific information! Thank you for sharing!

    Liked by 1 person

  • So much information! Thank you! So let me see if I understood well: even if I always add tags into my posts are not working effectively if I’m not verified by Google, am I right?
    So whoever is looking on Google for “watermelon” for example, my post in which I have the tag “watermelon”, will not show up because I’m not verified by Google?

    Like

    • you’re welcome… as regards to your tags, the only thing I can say is that if your website is not verified by Google, your tags may only be effective as much as they can for a while in wordpress.com search engine; not outside on Google where it will be more effective if you are verified… mind you, you can also verify your website with Bing and Pinterest…if you are not verified by Google, Google cannot just come and crawl on your website and show stats without your official permission through verification

      Liked by 1 person

  • Very helpful information..
    Thanks.. 👍👍

    Liked by 1 person

  • Thank you for taking your time to write this detailed and helpful post. It’s a very very important post for me especially since I’m still struggling with this keyword search optimization. This post has opened my eyes to a lot of things I didn’t know. Thanks. So my question is, I’ve always come across articles on tagging and I’ve tried to get this clear to no avail. How many tags is my blog supposed to have in total? I’ve read that the more the tag, the more search engine is likely to ignore my content because of this I try to limit my tags to a certain number say 17. I know the number of tag per post shouldn’t exceed 15 keywords. What about the entire blog like summing the tags of all my blog posts, what number of keywords am I not supposed to exceed. Hope my question is not complicated. Thanks again for this post.

    Liked by 1 person

    • thanks for your encouraging comment… there is no rule to the number of tags that should be used…the most important thing is to use the keywords that your article is centered around; or use the keywords that appear most in your post; or use the main “idea behind your post” … notice “the keywords that appear most”, not all words, but mainly the words that communicate the essence of the whole message… its possible that one keyword can be enough although it might not attract as many views as it possibly can if a few others are added…if you can view the tags of this post (located after the end of the post) on a browser (not on wordpress.com app), you will understand what I mean…

      Like

  • Thank you so much for sharing this. This will help many bloggers like me.

    Liked by 1 person

  • *Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

    Liked by 1 person

  • While keyword optimization is a complex topic and needs patience and practice, your article would help in utilizing keywords for more views and may be getting more followers.
    I plan to keep this article of yours as a reference guide!

    Liked by 1 person

  • This is very good information with step by step! Thank you very much! Have a great day!

    Liked by 1 person

  • Helpful information. Fortunate me I found your web site accidentally,
    and I’m surprised why this twist of fate didn’t took place in advance!
    I bookmarked it.

    Liked by 1 person

  • Hello mates, its impressive post about educationand
    completely defined, keep it up all the time.

    Liked by 1 person

  • Thanks for such an informative piece. However, I am still confused as to how I may be able to use this for my blog. I know that it will be very helpful but I am not sure where I need to start the process. Is there a place to get step by step instructions on how to apply this to one’s website?

    Liked by 1 person

    • you’re welcome… please the step by step instructions are very clear in this post under the subtitle “Practical example: where and how to place keywords”… the only thing is that you have to know exactly what you would love to blog about from the beginning… for example, if you are into beauty and fashion, then type either beauty or fashion in the keyword search tool box that can be accessed via the link given in this article, and notice the most popular keywords that appear in the results…then use the explanation in the post to create informative articles on the topics you think would fit those keywords that people regularly search for… it may also be a good idea to check the websites of people who rank high on Google, and create much more informative posts than theirs; with time your posts should get noticed and start to climb up…

      Like

      • I saw that type and in a few things by wasn’t sure. I write about faith-based topics so that’s what I’m trying to go figure out. How does this apply to adding tags to the article? Wouldn’t that be similar?

        Like

        • when it comes to applying seo as stated in the article, there is no difference between faith-based keywords and keywords that belong to other niches… just apply the same logic… if you don’t want to use subtitles and make content large enough, then maybe this article is not for you… you may have to search the internet for exact information on those types of articles… I write longform articles subtitles and enough white spaces, and as from 1000, 1500, or sometimes 2000 words and above because it seems search engines are more attracted to those characteristics for some reasons… if you plan to write articles with lesser than 1000 words, say 500 or so, then maybe use keywords/tags at the ratio of 1 keyword to 150, 200, or so words; I’m just saying this from experience… I can’t recommend any ratio…tags and keywords mean the same thing in wordpress.com; that’s what I’ve come to understand while being in wordpress… put your keywords in the tag box when publishing or posting

          Like

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